The goal of this project is to define the best market for our product and estimate who are our customers and if our idea will appeal to them. Through this project, you will be able to practice and improve skills such as communication, teamwork, time management, adaptability, problem-solving, and critical thinking among others.

FINAL PROJECT DELIVERABLES:

• Complete 30 interviews with potential customers and provide recordings and transcripts.
• A complete project report and data package that includes the analyzed and visualised outcome of the project

• Conducting research and building a list of potential customers to contact and set up interviews with
• Updating the existing questionnaire or creating a new one
• Setting up and running interviews
• Meeting potential customers and interviewing them to understand their needs and level of interest
• Transcribing or recoring the responses during the interviews
• Qualitative research data analysis
• Communicate product values to bring customers on-board
• Quantifying Customer Lifetime Value
• Defining customer's budget and willingness to pay to help with product pricing
• Track the team’s progress and adjust the approach if/when needed

Available via phone, email, and video calls to support and provide feedback as needed