The goal of this project is to use the video students make on various platforms to help us grow and raise awareness for Pawsome Concierge. This will involve several different steps for the students, including:

- Researching and understanding the mission, vision, and values of Pawsome Concierge.

- Developing creative video content that reflects the company's mission, vision, and values.

- Creating a marketing plan to promote the video content across various platforms.

- Analyzing the effectiveness of the video content and making improvements as needed.

- Creating a report summarizing the results of the project.

By the end of the project, students should demonstrate:

- Understanding of the mission, vision, and values of Pawsome Concierge.

- Ability to create creative video content that reflects the company's mission, vision, and values.

- Ability to create a marketing plan to promote the video content across various platforms.

- Ability to analyze the effectiveness of the video content and make improvements as needed.

- Ability to create a report summarizing the results of the project.

Pawsome Concierge, led by its founder and team, offers robust support to students working on digital marketing projects, providing direct access for questions, sharing presentations, past results, and all marketing materials. This comprehensive approach fosters practical learning, mentorship, and networking opportunities, enriching the students' educational experience.