The main goal for the project is to create a new brand identity for CommonSense that better reflects the company's values, mission, and products. This will involve developing a new logo, color scheme, typography, and overall visual identity that resonates with the target audience and sets CommonSense apart from competitors.

- Conducting market research and competitor analysis to understand the current branding landscape.

- Collaborating with the company's stakeholders to define the brand's core values and messaging.

- Designing a new logo, color palette, and typography that align with the brand's identity.

- Creating brand guidelines and assets for various marketing materials and platforms.

- Implementing the new branding across the company's website, social media, and other touchpoints.

- Testing the new branding with focus groups or surveys to gather feedback and make adjustments if necessary.

The students will work closely with the founding team to ensure the access to all the resources required to build the perfect branding for our project. We truly believe that our mission deserve a great brand, and are thrilled to work with someone that can help us in thie cause !