Mosaโs TikTok Launch Project: Bringing Sustainability to Gen Z
Project scope
Categories
Videography Digital marketing Social media marketingSkills
growth strategies web traffic tiktok salesMosa is launching on TikTok to creatively showcase sustainability and upcycling while engaging a new audience. This project focuses on developing a structured TikTok content strategy and campaign, ensuring a successful and measurable launch.
Instead of requiring ongoing content creation, learners will design a one-month launch plan, including a TikTok challenge, content ideas, and a growth strategy that Mosa can implement. This structured approach makes it more manageable while still impactful.
โ Develop a TikTok content strategy that aligns with Mosaโs fun, bold, and sustainable brand identity
โ Create a three-month content calendar with at least 60+ video concepts
โ Design a viral challenge or trend to encourage audience participation
โ Provide a growth strategy including hashtag use, influencer outreach, and engagement tactics
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this companyโs ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green Youth-Owned Immigrant-OwnedMosa is a Vancouver-based award winning brand that offers upcycled home dรฉcor products. Each of its products provide people with a simple way to take a sustainable step and make an environmental impact. We collect used glass bottles and upcycle them into timeless products such as candles, platters and glasses. The CEO has been awarded BC Business Women of the year and 30 Under 30 awards.
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