BetterLTC - Caring with Confidence Podcast Series
Project scope
Categories
Graphic design Project management Market expansion Product or service launch Marketing strategySkills
marketing strategies health researchProject Goals: To produce six podcast episodes for the BetterLTC Caring with Confidence series to inform, educate, and inspire conversations related to growing older to optimize quality of life and quality of care. The podcast episodes will raise awareness of issues related to growing older through the integration of lived experience, health research, and practice into each episode.
The production of the podcast episodes will be a collaborative co-designed process guided by the expertise of collaborators and BetterLTC. Project activities include:
1) Design a marketing strategy to launch the podcast series
2) Edit and produce 6 podcast episodes for the Caring with Confidence series
Our team includes experienced researchers, trainees, clinicians, carers, older adults, and interested community members. Our education team meets every Friday at 9:00 am where mentorship and support are generously available. As a patient-oriented research team, equity, diversity, and inclusivity are highly valued within our team as we strive to build individual and team capacity.
Supported causes
Good health and well-beingAbout the company
BetterLTC (led by Dr. Roslyn M. Compton) was established in 2013. The team is interprofessional, national and international, and intergenerational (age range 18-85 years; 15 older adults between 65-85 years of age). Through our collaborations and partnerships with for-profit and not-for-profit community organizations, BetterLTC acts through knowledge mobilization, education, advocacy, and policy to challenge ageist healthcare services to support older adults to grow older in their choice of place with the support and services needed. Current partners include Sherbrooke Community Centre, Saskatoon; Golden Health Care Management Inc., Saskatoon; 3 rural and 3 urban long-term care homes in Saskatchewan; Saskatoon Fire Services; College of Medicine and Dentistry, University of Alberta; College of Pharmacy and Nutrition, University of Saskatchewan; St. Thomas More College, Saskatoon; University of Regina, Regina; Memory Café, Crossmount Saskatoon; Saskatoon Council on Aging; Saskatchewan Long-term Care Network; Interprofessional Education, USask Health Science; the Saskatchewan Health Authority; Canadian Gerontological Nursing Association; Nav-CARE, British Columbia; and, the Canadian Red Cross.
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