Nana + Livy - Marketing

Closed
Founder
(1)
3
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Sales strategy Marketing strategy Media
Skills
copywriting content creation self-motivation proofreading interpersonal communications marketing blogs writing wholesaling problem solving
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Nana + Livy is currently seeking a Copy Writer to proofread, edit, and revise our website content and listings, and to provide weekly blogs using SEO target keywords to boost SEO as well as a Marketing Assistant to perform market research and help drive sales to the company.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • To proofread, edit, and revise our website content and listings.
  • To write a weekly blog using SEO target keywords to boost SEO.
  • To conduct market research and grow new wholesale accounts in the targeted territory.
  • To assist with managing current pre-existing wholesale business accounts.

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

The ideal copywriter is someone who:

  • Has excellent written and verbal communications.
  • Has strong writing, proofreading and copyediting skills.
  • Is highly motivated, organized and has a knack for creating content that aligns with our brand style and values.
  • Is not afraid to think outside the box, experiment with ideas, adaptable, and able to pivot based on feedback.

The ideal marketing assistant is someone who:

  • Has excellent interpersonal, communication, problem-solving and presentation skills.
  • Is a tenacious salesperson who is excited to develop new business and loves to network.
  • Is not afraid to cold-call, meet with new potential clients, and willing to travel for client’s needs.
  • Is highly motivated, reliable, organized and thrive in a dynamic, exciting work environment.
  • Is able to build healthy relationships with distributors and retailers.
  • Can work both independently and in teams whenever needed.

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • A website with revised, improved writing that could improve first impressions with customers.
  • A website with more blogs that could boost SEO and google searches.
  • New wholesale accounts brought into the business.
  • Improved relationships with existing wholesale accounts.
  • Tools that can be used to drive sales in the future.
Deliverables
No deliverables exist for this project.

About the company

Company
Retail, Consumer goods & services, Cosmetics & beauty

Nana + Livy is a Vancouver-based company specialized in making artisan food-based bath and body products. A little fact about our company:
- We are Handmade, Green, Vegan, Cruelty-free, and Minimalistic.
- We are 3 years old and continue to grow fast. Currently, we have over 50 independent stockists across Canada and the U.S.
- We actively participate in local craft shows and markets, and are well-received by new and returning customers.
- We have around 6K followers on Instagram and have good reviews from new and returning customers.
- Our packaging is just as unique as our products themselves. Designed in house, our packaging is plastic-free as we use only eco-friendly materials such as paper and glass.