Our company is growing and developing a new website on pelvic floor health. In order to populate well our new venture, we want to have blogs that are made for our targeted audience and strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website. We want the content to be friendly and engaging.

This will involve several different steps for the students, including:

• Familiarizing themselves with our goals, target market, and services.
• Recommending topics for our blog posts.
• Drafting blog posts relevant to our business.

Bonus steps in the process would also include:

• Recommending ways to market our blog.

By the end of the project, students should demonstrate:

• Familiarity with our goals, target market and services
• Recommendation of blog post topics
• Drafts for relevant blog posts

Bonus steps would include:

• Recommending blog marketing strategies

Final deliverables should include

• Blog posts.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our goals, target market, products and services
• Input on choices, problems or anything else the students might encounter.