Beyond Barriers Awareness Campaign Plan

Closed
iListen
Edmonton, Alberta, Canada
Melaida Corpuz
Founder & Chief Listening Officer
(11)
5
Project
Academic experience
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Community engagement Event planning
Skills
marketing promotional materials
Details

Our vision and mission is promoting social causes. We ​​want to increase awareness and provide resources for those with limitations and barriers.


We would like to work with students to design a campaign that raises awareness of an event bringing organizations together that serve this demographic. In collaboration with us and key contacts, students will design and carry out a campaign strategy around this event.


This will involve several different steps for the students, including:

  • Familiarizing themselves with local organizations that support our cause, our mission and goals.
  • Identifying groups that the campaign will target and can collaborate with.
  • Identifying potential sponsors and partners who can support our campaign.
  • Creating a promotion and marketing plan.


Bonus steps in the process would also include:

  • Assisting in the development of leaflets, posters, videos, and / or brochures.
  • Providing input and suggestions.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of the social cause, our mission and goals
  • Identification of target groups
  • Identification of sponsors and partners
  • Creation of a marketing plan

Bonus steps would include:

  • Designing promotional materials for our campaign


Final deliverables should include

  • A final report and feedback.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our organization’s mission and goals
  • Our awareness campaigns
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Quality education

About the company

Company
Edmonton, Alberta, Canada
0 - 1 employees
Business services, Education, Consumer goods & services, Hospital, health, wellness & medical, Individual & family services

iListen offers a unique service focused on confidential listening sessions and customized education to improve listening skills, distinct from traditional therapy. This approach can be valuable in various personal and professional contexts, as effective listening is an essential skill in communication and relationship-building.