We’d like students to help analyze retail industry datasets to develop impacts of covid on retail product sales.

Retail industry has gone through massive disruption due to the change in customer behavior, market dynamics and supply chain challenges. The marketing and sales solutions requires augmentation from industry data to learn about new buying patterns emerging as customers adapt to lifestyle needs post pandemic.

We want to analyze Industry trend data for customer shopping habits based on income, product sales data to develop insights for marketing campaigns through recommendation engines and insights drawn from data analysis.

Analyzed datasets with recommendations from this analysis in the form of a report. Should help with areas like

• Improve marketing campaigns with recommendation engine
• Forecast sales trends for products
• Develop customer segmenation model
• Develop visualization charts based on data analysis

Working closely with the project contact who is available for any clarification on questions, as well as occasional project progress meetings

Provide Volantsys data science project management tool to capture data analysis, insights and gather stakeholder’s feedback.