Science North continues to leverage its high level of expertise in developing science exhibits and multimedia productions to sell its products and services to external clients in Canada, the US and around the world. Science North is now one of the largest exporters of science based travelling exhibits in Canada. The production of travelling exhibits is good for Ontario. They attract visitors to our science centres, they support economic development and job creation efforts as noted above, and their leases generate earned income, supporting Science North’s sustainability.

In 2018-19, Science North continued to make progress with respect to securing business, increasing market intelligence and presence, increasing

brand awareness and recognition, and establishing partnerships and relationships with companies from China, Southeast Asia and Australia.

Science North developed travelling exhibit agreements with both New Zealand and mainland China for the lease of Science North’s Arctic Voices

travelling exhibit.

International Sales remains a significant source of self-generated revenue for Science North and will continue to focus on developing products and services to meet market and client needs, including augmenting the Nature Exchange experience and leveraging other Science North exhibits as potential off-the-shelf sales opportunities. Marketing plans for new markets and sectors will be developed and implemented to secure sales and build relationships with potential clients outside the traditional North American science centre/museum market. Securing partnerships for the development of new visitor experiences that have global appeal also remains a priority to ensure long-term sustainability.

Goals of Project

Science North is interested in having a market research assessment conducted on its International Sales business line in order to better inform Science North's International Sales goals.