Bright Star Touring Theatre has become one of the nation's largest and most affordable theatre companies for young audiences. Our shows cover a wide range of topics - Science/Technology/Engineering/Math (STEM), Black History, Women's History, World History and Folklore, Classic Literature, and Bully Prevention. Our targets are teachers, principals, librarians, school counselors, and professionals who work in the performing arts.

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

The project may include, but is not limited to:

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Building a customizable outreach script.
• Creating a simple tracking framework, including metrics, for measuring outreach success.

The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

We can meet initially with the team to outline needs at the beginning of the project and then on a bi-weekly basis until the project is completed.