PetDrifts is preparing to launch a existing product, and the company seeks to refine its product features and enhance its market entry strategy. The project involves analyzing current product features to identify areas for improvement, ensuring they align with customer needs and industry standards.

Additionally, the project will focus on developing a marketing campaign that effectively communicates the product's value proposition to potential customers. This includes managing content for various platforms and strategizing outreach efforts to potential retail partners. The goal is to ensure a successful product launch that maximizes market penetration and customer satisfaction.

- Analyze and refine product features based on customer feedback and market research.

- Develop and monitor a targeted marketing campaign to increase product awareness.

- Monitoring progress of content tasks for social media, blogs, and other digital platforms.

- Strategize outreach efforts to potential retail partners to expand distribution channels.

The project outcome should be managing project management boards multiple days a week, writing weekly team progress report, planning a marketing campaign plan with the team, and a content strategy. Additionally, a list of potential retail partners with a proposed outreach strategy will be provided. The deliverables will ensure a project management of successful product launch.

1.Task planning and breakdown of following:

• Detailing refined product features and justifications.
• Marketing campaign plan with defined goals.
• Content strategy for digital platforms.
• List of outreach strategies.

2.Managing project board, and sending weekly team progress reports.