Kay Alexander She / Her
Community Programs Coordinator
(30)
4
Project
Academic experience
50 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Creative writing Media
Skills
target market blog posts marketing
Details

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Reduced inequalities

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Non-profit, philanthropic & civil society

The Inclusivity Institute for Better Data (IIBD) holds a steadfast mandate to engender an equitable future, anchored in the principles of diversity, equity, and inclusivity. As a non-profit consultancy, our primary role extends beyond research, underlining the profound significance of community development and engagement. Our commitment is hinged upon fostering inclusive growth, upholding objectivity, and driving impactful change responsibly.

Our key endeavor is to provide comprehensive data collection and visualization services, tailoring our offerings to the unique needs of equity-deserving groups. We are dedicated to transforming complex data into clear, comprehensible visualizations, equipping organizations, individuals, and governments with the tools necessary for informed decision-making. We strongly believe that the potency of accurate, accessible data lies in its ability to stimulate advocacy, inform policy development, and direct resource allocation.

At IIBD, we offer a diverse range of services including storytelling, strategic planning, and diversity consulting. These competencies enable us not only to build narratives that engage various stakeholders, but also to craft strategies that reinforce our core values of inclusiveness and impact. By focusing on these elements, we aim to amplify marginalized voices, challenge systemic barriers, and foster an environment that promotes fairness and understanding.