Project Goals:

• Research and contact international trade organizations representing wine-producing countries, such as Wines Chile and Wines of Argentina.
• Gain insights into the marketing programs and funding opportunities they offer for Canadian producers looking to promote their wines.
• Provide a comprehensive report on available marketing programs, eligibility criteria, and application processes.

Orientation and Overview (4 hours)

• Introduction to the project's objectives and expectations.
• Background on the importance of international trade organizations in promoting wines.

Trade Organization Research (24 hours)

• Identify and profile relevant international trade organizations representing wine-producing countries.
• Gather information on their marketing programs, objectives, and available funds.

Contact and Engagement (20 hours)

• Establish communication with the identified trade organizations.
• Inquire about the specifics of their marketing programs, eligibility criteria, and application processes.

Data Collection and Analysis (16 hours)

• Compile the gathered information into a structured report or database.
• Analyze the offerings, funding opportunities, and any potential benefits for Canadian wine producers.

Recommendations for Producers (12 hours)

• Based on the research and analysis, provide recommendations to Canadian producers on which trade organizations and marketing programs to consider.
• Explain the application processes and expectations.

Report and Documentation (8 hours)

• Create a comprehensive report summarizing the findings, including program details, funding availability, and contact information for the trade organizations.

Project Presentation (4 hours)

• Prepare a presentation outlining the research, findings, and recommendations.
• Facilitate discussions with producers to clarify the opportunities.

Project Evaluation (4 hours)

• Reflect on the project's achievements and challenges.
• Assess the potential impact of the recommendations on Canadian producers' marketing efforts.

Additional Considerations:

• Emphasize the importance of clear and effective communication when contacting international trade organizations.
• Encourage critical thinking in selecting the most suitable programs for Canadian producers.
• Promote collaboration and alignment with Canadian wine producers' marketing goals.
• Highlight the significance of timeliness in accessing funding opportunities.

The business will support the coop student by assigning a mentor, providing access to resources and training, fostering a collaborative environment, offering feedback and evaluations, and involving the student in real-world projects. They will have flexibility to explore creative solutions, maintain clear communication channels, and connect with industry professionals. The business will discuss the student's career goals and offer recognition for their contributions. This comprehensive support will ensure the student's success, skill development, and a positive learning experience.