The primary focus for the student will be:

Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities

• Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy design a new marketing strategy (product, place, price, and promotion);

Our goal at the end of this experience is:

• Strategy - For the student(s) to help us capture increased market share
• Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
• business and strategy plan for new market expansion to the u's

Students will work closely with the primary project manager who is supervising and available for questions. with weekly meetings