Social Media Strategy Project
Project scope
Categories
Healthcare Digital marketing Search engine optimization Social media marketingSkills
cultural responsiveness social media strategy search engine optimization social media marketing social media mental healthAlthea Therapy helps people across the country get access to culturally responsive mental health support. Our goal is to destigmatize therapy and improve mental health outcomes of historically marginalized communities.
Our team is looking for a social media marketing wizard who can help us create engaging content to drive more traffic and improve our SEO positioning.
The primary project requirements for this project include:
- Create engaging content for social media channels
- Develop a content calendar and strategy for posting to drive maximum traffic to our site
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure we appear on the first page of Google for relevant keywords & Social media requirements to increase engagement
Students will work closely with the project manager and have access to them for any questions or concerns. We will organize weekly check-ins to ensure we are aligned and on track. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Althea Therapy is a digital platform that helps people across the country gain access to culturally responsive mental health support. Our goal is to destigmatize therapy and improve the mental health outcomes for underserved communities in Canada.