Our organization needs some branding guidelines created! We are looking for a student that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. A consistent message that we can utilize across our website and all other avenues.

We believe this project will require:

• Research to define our unique brand position and create consistent promotional messaging
• Name/tagline proposal
• A branding guide
• Consult/strategy session
• Brand voice guide
• Brand story
• Ideal customer avatar
• 12-post content calendar (with keywords and titles and some links).

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research. I will be available by email all the time, open to zoom calls when needed.