The main goal for the project is to create a comprehensive marketing plan for the Athabasca District Ag Society that focuses on unpaid marketing reach. This will involve understanding the organization's mission, target audience, and unique selling points, as well as developing strategies to increase visibility and engagement without relying on paid advertising.

- Research and analysis of the Athabasca District Ag Society's current marketing efforts and target audience.

- Development of a marketing strategy that includes social media, community outreach, and partnerships to increase unpaid marketing reach.

- Creation of a content calendar and plan for regular, engaging, and relevant content.

- Identification of key performance indicators (KPIs) to measure the success of the marketing plan.

- Testing and refining of the marketing strategies based on feedback and data analysis.

- Presentation of the finalized marketing plan to the Athabasca District Ag Society board.

Final deliverables:

- A comprehensive marketing plan document outlining the strategies, tactics, and KPIs.

- A presentation summarizing the key points of the marketing plan and its potential impact.

We are available by phone and email, we will provide all resources needed to a successful project, many board members are business owners and can lend support and expertise.