DLA & Associates Inc is in the process of developing a line of functional medicinal and cosmetic products based on amaranth seeds. Amaranth is rich in squalene widely used in the cosmetic industry. DLA & Associates Inc. is looking for new ways to extract this ingredient from amaranth and to set up a manufacturing facility.

We want to better understand our target market and audience for squalene as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research and communications strategies to reach the target segments
• Industry size and market potential
• Competitive landscape and SWOT analysis
• Strategic positioning of our brand, packaging considerations including product renderings

The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.

The students will do:

- market studies overview

- literature overview on amaranth

- statistics compilation

- online competitive research

- writing reports and designing PPT presentations

We will provide at least 5 hours of mentorship and supervision.