Social Media Visual Design for Instagram and LinkedIn
Project scope
Categories
UI design UX design Graphic design Branding & style guides Digital marketingSkills
social media digital brand engagement marketing materials digital design creativity brainstorming brand identity web designWelcome to La Fleur Digital!
We are excited to offer students the opportunity to design engaging social media visuals tailored for Instagram and LinkedIn. This project focuses on creating visually appealing posts that align with our brand identity and resonate with our audiences.
Main Goal
Design 15 unique social media posts that can be used across Instagram and LinkedIn. The visuals will align with La Fleur Digital’s brand guidelines and complement the provided captions and copy.
What You’ll Do
- Create 15 unique designs for social media posts.
- Adapt designs for both Instagram and LinkedIn to match platform-specific audiences.
- Incorporate La Fleur Digital’s branding elements, including typography, color palette, logos, and imagery)
- Design visuals for different post types, such as carousels (e.g., multi-slide educational content), static image posts (e.g., announcements or tips), and video graphics (e.g., title slides or overlay text).
What You’ll Deliver
- 15 finalized designs, exported in formats suitable for Instagram and LinkedIn (e.g., PNG, JPEG).
- Editable design files (e.g., Canva, Figma, or Adobe Illustrator).
- A short reflection explaining your design process and how you aligned visuals with La Fleur Digital’s branding.
Support You’ll Get
- Access to La Fleur Digital’s brand guidelines.
- Examples of competitor designs for inspiration.
- Weekly feedback on drafts to refine designs and ensure they meet project goals.
- Optional ChatGPT prompts for generating visual ideas or layout concepts.
Tools You Can Use
- Canva
- Figma
- Adobe Illustrator
- Any other design tool you’re comfortable with
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
La Fleur Digital is a hassle-free web design agency based in Toronto, Canada. We specialize in branding, web design, and web development, providing comprehensive services to empower Canadian startups and established businesses. Our team focuses on creating visually appealing, functional websites that effectively communicate our client's brand’s message and drive engagement.