The goal of this project is to provide companies with the insights and deliverables needed to expand or innovate their business. This will involve conducting thorough market research, demonstrating a keen ability to identify and analyze emerging business opportunities with strong product-market fit from global markets. The learners will also need to possess advanced skills in strategic thinking and innovation, enabling them to adapt these concepts effectively for the Canadian context.

The learners' deliverables should include comprehensive business concept templates and detailed research methodologies. These deliverables should provide a blueprint for potential market entry strategies and contribute to the broader knowledge base on adapting global business innovations for local markets, fostering a culture of entrepreneurship and market responsiveness.

You'll work alongside our seasoned marketing professionals, offering a rich learning environment to expand your skills and knowledge. We encourage creative freedom, welcoming your fresh ideas and perspectives to enhance our innovative marketing strategies.