Creative Content Development for Puebla Golf Co.
Project scope
Categories
Digital marketing Social media marketingSkills
target audience planning digital marketing infographics brand awareness content development blog posts content creation social media strategy content strategyPuebla Golf Co. is an emerging company in the golf industry seeking to establish a strong online presence through engaging and unique content. The goal of this project is to create a series of multimedia content pieces that highlight the fun and innovative aspects of Puebla Golf Co. products and services. Students will apply their knowledge of digital marketing, content creation, and social media strategies to develop content that resonates with the target audience. This project will involve brainstorming creative ideas, producing high-quality content, and planning a content calendar to ensure consistent and strategic posting. The content should be designed to attract and engage golf enthusiasts, promoting brand awareness and customer loyalty.
- A content strategy document outlining the types of content to be created, target audience, and posting schedule.
- A series of at least 10 multimedia content pieces (e.g., blog posts, videos, social media posts, infographics) that showcase Puebla Golf Co.'s products and services.
- A content calendar for a one-month period, detailing the planned posts and their respective platforms.
- A final presentation summarizing the content strategy, created content, and the rationale behind the choices made.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
We are a company in San Diego that makes golf club accessories for a Mex/SoCal vibe. We sell all over the world on multiple platforms. Eventually we would like to work with California parole programs that help incarcerated folks find jobs in the golf industry.