Your Main Guy is involved with many clients in different industries. This project is for Faubourg, a local chain of 3 bakery/coffee shops in Vancouver, BC.

The company is looking to solidify our identity and refresh our branding. Naming and logo won't change but after 13 years of operations, it is time to review our visual identity. We are looking to better connect with our audience by standing out and being memorable.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Work to update a branding guide for us to reference and creating what could be missing
• Help create prototypes using software tools like Canva that can be implemented in our marketing
• Research into the competitors to see what they are doing.
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities:

• Research into brand
• Brand reference
• Prototypes for us to use

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• Brand book
• Printing material
• Social media content

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• Names of competitors to understand the market
• Work within the student's software expertise