The main goal for the project is to create and implement a digital marketing strategy for Appy.Yo, focusing on innovation labs and boosting brand awareness. This includes creating a content calendar for social media platforms and implementing pre-existing marketing strategies.

- Analyze the target audience and develop a content calendar for social media platforms.

- Create and implement digital marketing strategies for innovation labs and Appy.Yo.

- Boost brand awareness through various marketing channels.

- Monitor and analyze the performance of implemented strategies and make adjustments as needed.

We will provide access to project management tools to better organize your task, as well as any necessary tools or technologies needed to aid in completing your project. If you require any assistance, we will find time to schedule you for help. Access to all of your data will be shared through our Google Drive.