We are launching a new and revolutionary consulting product. The Future Readiness Score is a survey-based methodology that helps organizations understand their level of Future Readiness.

What is the impact of innovation, changing market expectations, changing workforce needs, changing technology landscape on your business? How disruptable is your business? How slowly is your business adapting to external changes? All these answer the Future Readiness

Read the WHitepaper Here

This project has three core components

The Project

The Future Readiness Score has been under development over the last 18 months. We are now releasing it fully in January with Pilot tests scheduled for Jan and Feb 2022. We are looking for a complete product launch marketing strategy development and would love to work with a team of students who can be part of an extremely timely requirement in business across different industries.

Product Launch Marketing Strategy

The task will comprise of

- Identify competitive landscape

- Develop a comprehensive marketing strategy

- Identify marketing channels

- Develop marketing calendar

- Identify influencer marketing opportunities

- Develop a tactical marketing plan

- Be part of marketing execution

Market Expansion Strategy.

The project scope is to establish and create a strategy to serve clients in the Middle East & Latin America. This includes

- Market analysis

- SWAT analysis

- Competitors analysis

Thought Leadership Content Development Strategy

- Create a content strategy

- Leverage YouTube, Linkedin, and other social media platforms to design an ideal mix of content

- Research & Plan content Topics for 12-month editorial calendar

- Plan and produce content pieces for YouTube, for example, Livestream Series, Future readiness Podcast, Short Book Series.

Team will be mentored by Ian Khan, creator of the Future Readiness Score

Team will be supervised by senior team members at Futuracy.