Market Expansion Research into Europe

Closed
Major Drilling
Moncton, New Brunswick, Canada
Kevin Slemko
Corp. Business Development Manager
3
Project
Academic experience
120 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
No categories selected
Skills
research warehousing operations
Details

We are ready to look at options to expand our exploration drilling operations in European countries. Presently we are operating in North & South America, Asia and Africa. Our company requires some assistance in assessing customer opportunities. It is important for us to stay up to date on industry standards and political challenges to ensure that we research new locations fully and completely before choosing to enter.

We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. We also would like to see options for acquisitions as this will give us the equipment, manpower, expertise and working projects to expand from.

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

To consider: which markets align with our current one? What are the pros and cons to expanding our operations in these new countries? What potential competitors exist in new locations? What legal protocol and security challenges will need to be considered?

Market Factors to be considered for Entry Options:

Build

· Establish a new Major Drilling office, warehouse, storage yard

Buy

· Acquisition of a local drilling contractor.

Partner

· Partner with a supplier to share an established office

Factors to consider:

· Customers

· Market drivers

· Growth opportunities

· Other drilling contractors (competition and acquisition opportunities)

· Infrastructure

· Local recruiting potential

· Political stability

· Business ethics

· Industry specific criteria

· Down cycle outlook

Cash requirements: this is our target but open to other options

Target revenue required to move into a new country would be $15m per year with net earnings of $2m per year.

Deliverables
No deliverables exist for this project.

About the company

Company
Moncton, New Brunswick, Canada
1000+ employees
Mining, forestry & fishery

Major Drilling Group International Inc. (“the Company”) is one of the world’s largest drilling services companies primarily serving the mining industry. Established in 1980, Major Drilling has over 1,000 years of combined experience and expertise within its management team alone.

Major Drilling maintains field operations and offices in Canada, the United States, Mexico, South America, Asia, Africa and Europe. Major Drilling provides a complete suite of drilling services including surface and underground coring, directional, reverse circulation, sonic, geotechnical, environmental, water-well, coal-bed methane, shallow gas, underground percussive/longhole drilling, surface drill and blast, and a variety of mine services.