Project Description: Business Plan for Developing an Integrated Security Company  

Welcome to Pulp! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, Business Plan for Developing an Integrated Security Company.

Main Goal:

The primary objective of this project is to develop a business plan and go-to-market strategy for an Integrated Security Company.

Pulp ltd. is a holding company, with Pulp Shred Ltd. as the operating company under it. Pulp Shred is in the business of providing Information Destruction services to both businesses and residents in the Calgary Region. Our main target profile in the commercial space is the SMB market.

Small and medium businesses account for almost 99% of total businesses in Alberta and Canada. We believe the SMB market is the most vulnerable to security breaches, however. The majority of cybersecurity providers focus on the enterprises and therefore the solutions are inaccessible and unaffordable to most. Additionally, there's a lot of confusion around cybersecurity as its been promoted as too onerous and techy, thereby scaring most of the small business owners. It seems to be the new Wild Wild West of Business!

At Pulp, our vision is to democratize the cybersecurity space and make it Affordable, Accessible, and Achievable for the SMBs. We aim to broaden our service scope to become a fully integrated security company, starting with Information Security (i.e., cloud security, cyber security, plus our existing information destruction services).

We envision this strategy to unfold in multiple phases, with the initial phases focused on developing strategic partnerships with global leaders in cybersecurity and reselling their solutions. The goal is to become a Managed Security Services Company in 2-3 years. Eventually this model will include physical/guarding security services as well.

Current status: we have stitched a number of partnerships with some of the major global providers and are in talks with more.

We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe from September 20, 2024 - December 10, 2024.

Project Scope and Expectations:

During this project, students will develop a cohesive, well-thought out, and clearly articulated business plan and go-to-market strategy to realize our vision of becoming a fully integrated security company.

Company Overview:

At Pulp, we pride ourselves on providing a greener alternative for confidential information security. Our business model is built on a Triple Bottom Line (TBL) philosophy, with profits, planet and people, All three are intrinsic to our service delivery and company DNA. We are a Zero Waste company and a multi-award winning local company.

This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Details:

Provide more detailed information about the project, breaking down tasks and milestones. This includes:

• Problem statement and our solution articulation
• Customer survey to uncover pain points and solutions requirements
• Industry and market analysis - TAM, SAM, SOM
• Competitor landscape analysis
• Vendor partners assessment
• Costing analysis - capex, opex, working cap, and sustenance costs
• Current Product assessment
• Product positioning, customer segmentation and target customer profiles
• Marketing strategy, including digital marketing and brand awareness
• Pricing guidance - MRRs, ARRs
• Likely risks and mitigations
• Fund raising strategy
• legal business structure
• Business plan
• Executive summary and presentation of key takeaways

Final Deliverables:

• A comprehensive 10-15 page business plan as per the team of consultants' course curriculum.

Our company is committed to providing a weekly in-person meetings to mentor the team. This mentorship will be tailored to address specific project challenges and foster a supportive learning environment. The mentorship sessions aim to complement the technical guidance and ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of their skills.

This combination of technical support, collaborative tools, and dedicated mentorship hours aims to empower students, fostering an environment conducive to their growth and success in completing the project.

Regular Communication:

• Virtual
• In Person (as needed)
• Phone/Email

Scheduled Meetings:

• As required

Resources:

• Current business plan, client data, marketing materials