Challenge Outline: We are a new business and are looking to expand our customer base. Your task is to conduct market research on our competitors and use this to look at our business strategy and provide recommendations on how we can improve our business model.

Key aims/objectives: Looking at similar-sized businesses: 1) How can we improve the way we plan and execute our services at events? 2) What can we implement to monitor costs more effectively? 3) How can we increase our presence online and make our target customer aware of what we do? 4) How effective are our unique selling points (USPs)?

Initial meet & greet

Midway meetup

Final debrief