GetFresh Ventures Monthly Newsletter
Project scope
Categories
Communications Customer segmentation Digital marketing Lead generation Marketing strategySkills
marketing strategies target audience content strategy newslettersThe main goal for this project is to develop a monthly newsletter targeting founders and investors for GetFresh Ventures. This newsletter should be used as part of our overall marketing strategy by creating a content distribution plan that will result in increased open rates.
The tasks that learners need to complete to achieve the project goal are as follows:
- Researching the target audience and their interests.
- Creating a content strategy for the newsletter that is tailored to the target audience and is repeatable for the future.
- Designing the newsletter layout and graphics.
- Developing a distribution plan for the newsletter.
- Testing the newsletter and making improvements based on feedback.
Final deliverables should include:
- A monthly newsletter tailored to the target audience.
- A written report explaining the design process and outcomes.
- A distribution plan for the newsletter.
We intend to support students through mentorship, consistent and iterative feedback, and are open to other opportunities that students express they may need assistance in.
About the company
Our firm is a venture catalyst, where we work with founders in the sub $1M rev range (pre-seed/seed) to help them navigate growth to their first $10M, and scale up to $50M+.
Our focus is on enabling the founders to understand their business value, model and growth trajectory, then execute and build the growth plans based on the value drivers for their business, as measured by their enterprise value for debt, investment, or M&A.
Our approach heavily depends on understand the current state value of the business, potential value in market based on key outcomes they can/need to achieve and their target exit path and value.