AI For Digital Marketing Needs

Closed
BB Holistics
Surrey, British Columbia, Canada
TINA URETEN
Founder/ Owner
(4)
3
Project
Academic experience
200 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
customer communications management campaign management applications of artificial intelligence machine learning marketing analytics digital marketing search engine optimization automation digital communications
Details

We are looking for assistance to identify AI applications for our growing company's digital marketing needs. We want to increase the effectiveness of our marketing activities by automation and digital customer interactions. Our goal is to develop unique machine learning solution based on our specific needs, including campaign management, accurate targeting and tracking customer behaviours. We expect to get from this project;

- Implementing marketing and competitive analytics

- Analyzing customer segment and streamlining their buying habits

- Developing smarter, automated marketing campaigns in different platforms

- Personalization of digital communications with advanced customers interactions

- Generating higher quality leads

- Managing customer communication & engagement by digital interaction

- Changing contents of our sites based on continuous smarter analytics

- Enhancing our SEO performance

- Increasing conversion ratio by applying latest machine learning technologies

- Understanding new directions for marketing practices and strategies.

Deliverables
No deliverables exist for this project.

About the company

Company
Surrey, British Columbia, Canada
2 - 10 employees
Consumer goods & services, Hospital, health, wellness & medical

BB HOLISTICS offers unique products with using the recent technological innovations to address epidemic sleep problems. Our goal is to produce harmless, eco-friendly and affordable products which are proven to be effective and backed by science. Our SleepGift brand offers line of blankets which can block 99% of electromagnetic radiation, which breaks down sleep hormone in the body. All our blankets are made with silver infused soft cotton fabric which brings more benefits to the users. Additionally, SleepGift's innovative weighted blankets has natural far infrared ray (FIR) and aromatherapy features which are not available with any other weighted blankets. These patent pending blankets are developed to boost melatonin and serotonin hormones which are very important for regulating our sleep and mental health.
SleepGift baby blankets are designed to protect the most vulnerable group from constant EMF's health risks. The special fabric used for the blankets block EMF signals and shield the babies and children's developing bodies. Our team oversaw and evaluate procurement of common preventive solutions with developing safe and effective products.