Unapologaytic's reach & engagement with 18-25 group
Closed
Brighton and Hove, England, United Kingdom
Project
Academic experience
40 hours per student
Student
Anywhere
Intermediate level
Project scope
Categories
Customer segmentation Marketing strategy Social media marketing Marketing analyticsSkills
primary research brand positioning critical thinking surveys researchHow to improve Unapologaytic’s reach and engagement of 18-25 group? I’m looking for recommendations specifically around brand positioning and tactics around YouTube channel and podcast.
Time permitting: 25-35 age group
Due to time restraints, please do not conduct primary research or surveys. Using your critical-thinking and research skills, students should review existing literature, research, and data to make recommendations.
I'll answer as many questions as I can in a timely manner and do my best to provide a relaxed learning experience for the students
About the company
Company
Unapologaytic is an ethical gay brand that promotes self acceptance messages to GBTQ+ men