Development and Implementation of a LinkedIn Communication Strategy

Closed
Anthony Marotta
Chief Executive Officer
(7)
4
Project
Academic experience
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy
Skills
healthcare industry knowledge clinical experience communication digital content newsletters marketing content creation content strategy writing innovation
Details

We would like students to help us with creating a communication and content strategy that is aligned with our vision, mission, and sector.

The goal is to attract engagement with interested investors and business organizations.

We will ensure the student(s) has a clear understanding of what these elements are for our organization.

According to the Lancet, one of the most respected medical journals in the world, poor quality diets are deemed to be a greater risk to human welfare than unsafe sex, drugs, alcohol and tobacco use combined (Willett et al (2019) Lancet 393:447-492). Food-related illnesses are on the rise and their impact on the well-being of humanity is growing. It’s time for change.

Our vision is to enable healthier, happier, and longer lives.

Peqish creates innovative foods by leveraging their 200+ years in the healthcare industry together with the extensive hands-on clinical experience and knowledge base of the company’s health and wellness advisory team, along with top culinary acumen. It’s food created by doctors and chefs!

Peqish’s offerings span the ready to eat category along with functional foods. Our products are designed to be nutritionally dense, accessible, intended to be of ideal portion size, and personalized to accommodate various dietary restrictions based on clinical and/or personal choices.

To this end, we wish to accelerate development of digital content for LinkedIn that reflects our vision and approach to making delicious healthy food. To accomplish this, we expect the student(s) will:

  • Develop of a LinkedIn Communications Strategy
  • Write or identify blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Identify influencers on LinkedIn to work with
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story

Ultimately, you will be working on content creation for our organization that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent writing and video skills would be the ideal candidate for this project.

Deliverables
No deliverables exist for this project.
Mentorship

We will set up specific goals for the student and meet biweekly until the project is completed to ensure that the students/groups are well supported. Students will also have access to cloud based resources provided to the organization to ensure that we work as efficiently as possible.

About the company

Company
Canada
11 - 50 employees
Hospital, health, wellness & medical, Consumer goods & services

Peqish is an ag-tech company focused on empowering individuals to achieve optimal health by targeting inflammation.

Lifestyle diseases are on the rise and there is a huge unmet need for preventative, evidenced based strategies to reduce this burden. Strategies like culinary medicine together with effective evidenced based supplements have a way to reshape the way healthcare or wellness is delivered in North America.

At Peqish, our focus has and continues to center on leveraging our 200+ years of clinical and scientific understanding to bring forth products that help people live a healthier and happier lifestyle.