As a subsidiary of Social Lite, Merchant Mastery is an online training centre for Shopify store owners that was launched in 2020. We provide courses that help merchants with their sales and marketing strategy by focusing on four key areas:

- Offers

- Conversion Rate Optimization

- Ads

- Emails

We have had over 160 students take a course through Merchant Mastery in 2020. Our goal for 2021 is to double our enrollment.

We are currently working on a 9-week master course that will be the biggest and most comprehensive course we have offered to date. This course will launch in Q1 of 2021.

For the purpose of this project, we are looking for innovative ways to increase awareness of Merchant Mastery and thus increase our enrollment rate. We currently have a weekly newsletter (130 subscribers), a podcast, a Facebook group (over 1,000 members), and an Instagram account.