Growth and penetration into new Canadian market for start up Carbon Credit company.
Project scope
Categories
Market research Market expansion Sales strategySkills
marketing strategies planning financial planning carbon offsets market analysis marketing comprehensive planning project management business strategies mature marketThe main goal of this project is to create a strategy for growing Strom Futures into Compliance Carbon Offset markets within Canada(Ontario, Alberta, and BC). This will involve several different steps for the students, including:
- Analyzing the current market and assessing the potential opportunities for growth.
-Clear path to navigating the provincial legislation and regulations regarding the Compliance Carbon credit markets
- Developing a comprehensive plan for entering the ON and BC markets.
-Developing a comprehensive plan for growing our market share in AB
- Researching and identifying potential partners and customers.
- Developing a marketing strategy to reach new customers.
- Creating a budget and timeline for the project.
- Testing the strategy and making improvements based on feedback.
-Research the feasibility of providing Voluntary Carbon offsets as a service in the Canadian market over the next 3 year time line.
PROJECT DELIVERABLES
By the end of the project, students should demonstrate:
- Understanding of the BC,ON and AB market and potential opportunities for growth.
- Identification of potential partners and customers.
- Development of a comprehensive plan for entering new markets.
- Creation of a marketing strategy to reach new customers.
- Creation of a budget and timeline for the project.
- Testing of the strategy and making improvements based on feedback.
SKILLS FOR LEARNERS
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market analysis and research.
-Understand how Carbon credit markets work (See California, AB and EU as mature market to get insights from)
- Business strategy and planning in 1,3 and 5 year increments.
- Marketing and advertising.
- Budgeting and financial planning.
- Project management.
Thanks so much for being a part of Strom Futures Journey. We are a small startup looking to create a positive impact in the world by effective climate change tools that nudge companies to go green.
We are here to answer all question and provide material as needed to help you on this project. I am available and open to schedule meeting as needed.
Supported causes
Climate actionAbout the company
With over twenty years in experience and expertise in buying and selling carbon offsets we have the insight and knowledge to know how to best navigate the market and get the best bang for your buck at the terms that matter to you and your organization.
We’ve worked hard to earn our reputation for the highest level of integrity, professional service, and ethical business practices, and we continue to grow our markets base and introduce new products and services to better serve our customers’ needs in global commodity markets.