SEO, Social Media Strategy and AI Inclusion

Closed
A New DAEI
Brampton, Ontario, Canada
A New DAEI
Employer
(5)
3
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media analytics marketing social media strategy social media content generative artificial intelligence chatgpt search engine optimization social media artificial intelligence
Details

Our team is looking to take our social media presence to the next level in order to drive traffic to our website and social media pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.


This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google. We are currently placed 10th to 12th
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audiences while following the content calendar. Youth and adults are included.


Bonus steps in the process would also include:

  • Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
  • Using AI interfaces (ex. ChatGPT) to assist with critical writing and scripts for marketing to our target markets
Deliverables

By the end of the project, students should complete the following list of activities:

  • Compiled a list of the most relevant SEO keywords for us.
  • Created a content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords for the intended targeted markets

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Designs and writing for several social media posts to be uploaded as per the content calendar.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • How do we rank on Google based on different search terms?
  • When and how much do we typically post on social media?
  • What is our current clientele demographic?
  • Analytics and statistics of our business
  • Input on choices, problems or anything else the students might encounter.


NOTE: We welcome the use of AI such as ChatGPT to assist the success and precision of SEO and related deliverables

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Entertainment, Arts, Hospital, health, wellness & medical, Sports & fitness, Marketing & advertising

A New DAEI is an award-winning community hub catering to youth and adults who want experience in the Dance and Entertainment Industry (DAEI). We begin at age 2 working with individuals up to adulthood in classical, cultural and street forms of movement. Our director is Tré Armstrong, celebrity dancer turned choreographer, actor and producer and she has dedicated her life to mentoring youth positively through the arts. As a Canadian Black artist who has travelled the world for over 20 years working and teaching, many obstacles have been overcome and she is here to help others avoid costly mistakes to have a successful career in dance and the arts both in Canada and globally.

We have various programs available including:

Toddler dance programs
Youth recreational dance programs
Youth competitive dance programs
Adaptive dance and movement therapy for individuals living with special needs and different abilities
Adult exercise programs
Acting programs