We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

● Create a mid/long term social media plan

● Set up a social media calendar with a management tool

● Create compelling content

● Develop templates/guidelines for staff to efficiently produce content

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.
• Content templates
• Graphic designs and ads

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organise the campaign

● Create a mid/long term social media plan

● Set up a social media calendar with a management tool

● Create compelling content

● Develop templates/guidelines for staff to efficiently produce content

Bonus steps would include:

• Recommending social media management tools
• Content Templates
• Graphic designs and Ads

Final deliverables should include

• A final report with a social media content calendar.
• Content Templates
• Graphic designs and Ads

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our social media channels
• Input on choices, problems or anything else the students might encounter.
• Content creation platforms