We want to expand our business from B2C to B2B in North American market. When we created our original product offering, we had a consumer in mind. However we think we can explore the market with expanding our marketing efforts to other businesses in the Health and Wellness market. We have to implement strategic plan for succeful business to business marketing in our industry. We need to determine the key factors and messages which will resonate with our target buyers.

We believe we will stand out especially for our new line of sleep products which have unique features. We would also like to conduct an analysis to determine how to approach and communicate with health care facilities to develop partnerships. We need to develop a comprehensive and professional business package especially for integrative heath care practitioners which may become our customers.

We think the demand for our product will increase in the coming years with epidemic sleep problems at any age but especially among young generations due to constant exposure to EMF radiation. We want to analyze our target customers behaviour and develop strategies based on our findings for growth of our company.

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