Zentein Nutrition Inc. Business Development, Marketing, and Sales Project
Project scope
Categories
Market expansion Sales strategySkills
sales strategy marketing business development sales accountingThe goal of this project is to increase sales and marketing efforts for Zentein Nutrition Inc. across all fronts. This will involve several different steps for the students, including:
- Analyzing the existing customer base and feedback.
- Developing a marketing and sales strategy.
- Optimizing online presence and assessing areas for improvement.
- Researching other variables that can improve the quality of sales and marketing.
- Accounting for additional variables in the marketing and sales strategy.
- Testing the developed strategy and making improvements based on additional data.
By the end of the project, students should demonstrate:
- Understanding of the existing customer base and feedback.
- Understanding of variables that affect the quality of sales and marketing.
- Identification of areas for future improvement of the strategy.
Bonus steps would include:
- Testing the developed strategy with customers and accounting for additional parameters.
Final deliverables should include:
- Execution of the project
We will schedule Zoom calls so that they learner can be onboarded onto the requirements of the project and ask questions. Further communication through email, facebook messenger, and additional Zoom calls.
About the company
We make premium foods to support high performing lifestyles. Our flagship product is our collagen protein bar, which contains 25g of protein and is made with just 5 ingredients: Collagen, peanut butter, belgian dark chocolate, honey, and oats. We are a startup going into our third year of operations. Our products are sold mainly via e-commerce (on our website and Amazon) and have seen great customer feedback. We are in working to increase sales and marketing efforts across all fronts. We have some new exciting products being launched this coming year.