Talotic Inc. aims to enhance the user experience and interface of its dynamic pricing page tailored for B2B businesses. The current page, which will feature information on over 200 services in 20+ bundles catering to 10 industries across 60+ provinces in the USA and Canada, has been identified as needing improvements in usability and visual appeal to better meet the needs of B2B clients. The project will involve conducting user research to gather insights on current pain points and preferences. Using design thinking principles, the team will ideate, prototype, and test new design concepts. The goal is to create a more user-friendly and engaging dynamic pricing page that not only meets the functional requirements of B2B clients but also enhances overall user satisfaction and engagement.

Expected Outcome:



• User insights and design recommendations tailored to enhance Talotic Inc.'s dynamic pricing page.
• Demonstration of learners' UX/UI design skills through practical application.
• Improved usability and aesthetic appeal of the dynamic pricing page.

Conducting User Research:

• Task: Conduct user research through surveys, interviews, and usability testing to gather insights on current pain points and user preferences.
• Deliverable: A comprehensive user research report detailing findings and insights.

Analyzing Research Data:

• Task: Analyze research data to identify key areas for improvement in the dynamic pricing page.
• Deliverable: A detailed analysis report highlighting key areas for improvement.

Developing Wireframes and Prototypes:

• Task: Develop wireframes and prototypes based on user insights to visualize new design concepts.
• Deliverable: Wireframes and prototypes of the new design.

Iterating on Designs:

• Task: Iterate on designs based on feedback from usability tests, refining the prototypes to better meet user needs.
• Deliverable: Refined design prototypes.

Preparing a Presentation:

• Task: Prepare a presentation summarizing the redesign process, user feedback, and final outcomes.
• Deliverable: A presentation detailing the redesign process and outcomes.

Direct Mentorship: Participants will connect directly with our team for guidance and mentorship throughout the project. We will provide insights into current design challenges, customer feedback, and business needs.

Access to Resources: Access to necessary resources, including existing design assets, user data, and design tools. Access to industry-standard design tools such as Adobe XD, Sketch, Figma for creating wireframes, prototypes, and high-fidelity mockups. Tools like SurveyMonkey, Google Forms, and Typeform for creating and conducting surveys, and Dovetail for analyzing qualitative data from user interviews. Access to project management and collaboration tools like Slack, Trello, and Asana to facilitate communication and project tracking. Subscriptions to resources like Freepik, Unsplash, Pixabay and Flaticon for sourcing high-quality images and icons. Use of AI tools like ChatGPT for content generation.