The main goal of this project is to create social media content and plan for the launch of ReturnPal Courier Service. This will involve several different steps for the students, including:

- Researching ReturnPal's mission, goals, and products.

- Developing a social media strategy for ReturnPal's launch.

- Creating content for ReturnPal's social media channels.

- Optimizing content for maximum engagement.

- Analyzing the performance of the social media content.

- Creating a plan for ongoing social media management.

By the end of the project, students should demonstrate:

- Understanding of ReturnPal's mission, goals, and products.

- A comprehensive social media strategy for ReturnPal's launch.

- Content for ReturnPal's social media channels.

- Optimized content for maximum engagement.

- An analysis of the performance of the social media content.

- A plan for ongoing social media management.

Learners will have support from founder, ceo and manager, staff time, access to tools and technology, and access to data and business related materials