The main goal for the project is to build a competitive landscape for DUNU INC. and provide an analysis of the competitors. Additionally, the project aims to set a marketing and communication Canvas for the company.

This will involve several different steps for the learners, including:

- Researching and identifying direct and indirect competitors of DUNU INC as well as the market's size.

- Analyzing the strengths, weaknesses, opportunities, and threats posed by the identified competitors.

- Creating a marketing and communication Canvas for DUNU INC. that outlines the company's target audience, value proposition, channels, and key messages.

By the end of the project, learners should complete the following tasks:

- A comprehensive report on the competitive landscape, including an analysis of the identified competitors.

- A detailed marketing and communication Canvas for DUNU INC. that can be used for strategic planning and implementation.

Final deliverables should include:

- A written report outlining the competitive landscape analysis and marketing Canvas.

- Visual representations such as charts or graphs to support the findings and recommendations.

- Marketing strategies.

- Strategies to use to create a Facebook group for DUNU INC. and use Facebook as main platform.

- Keys messages to use on social media platforms.

We'll be having regular follow up meeting with access to needed data.

Do not hesitate to send any question or concern by email as well. I'll do by best to provide answer as soon as possible.