The main objective of this project is to equip learners with a comprehensive understanding of digital marketing principles, website evaluation techniques, and effective blog writing strategies. Students will be tasked with evaluating a designated website, critically analyzing its design, functionality, and user flow. This evaluation aims to identify areas of improvement to enhance the overall user experience. Concurrently, students will immerse themselves in the role of content creators, crafting engaging and targeted blog posts tailored to attract the student demographic and the website's intended audience. By the end of the project, students are expected to demonstrate proficiency in assessing digital platforms, implementing SEO strategies, and producing compelling content that not only resonates with the identified target audience but also contributes to the website's overall success. This dual-focused approach integrates practical skills in digital marketing and content creation, providing students with a holistic understanding of how these elements synergize to achieve marketing goals in the online domain.

In this project, students will first assess a designated website's design, functionality, and user flow, aiming to identify areas for improvement in the overall user experience. Concurrently, they will immerse themselves in content creation, crafting blog posts tailored to attract the student demographic and the website's intended audience. Tasks include keyword research, headline creation, and multimedia integration. The project aims to equip students with skills in digital marketing, SEO optimization, and content creation, fostering a holistic understanding of how these elements synergize to achieve online marketing goals. Regular feedback and revisions will be crucial for refining their skills and achieving the project's objective of creating compelling content and enhancing website usability.

Students will receive comprehensive support and mentorship throughout the project to ensure successful completion. Faculty and staff will be available to provide guidance, answer questions, and offer feedback at various stages. Regular check-ins and feedback sessions will be scheduled to address any challenges and provide constructive input on both website evaluations and blog writing. Access to relevant tools and technologies, such as analytics platforms, keyword research tools, and content creation software, will be facilitated. Additionally, workshops or training sessions may be organized to enhance students' skills in areas like SEO optimization and graphic design. Access to relevant data for research purposes will be provided, and assistance in interpreting analytics data will be available. The goal is to create a supportive learning environment where students can actively engage with the project and receive the necessary mentorship to develop their digital marketing and content creation skills effectively.