Consumer Research & Insights into Branding
Project scope
Categories
Branding & style guides Market research Marketing strategySkills
target market brand messaging marketing research researchCurrently, this company is divided into two sectors that I hope to have help fitting into one.
Most important goals:
1) Clarity on who Chloe Greenberg Studio's audience is
2) What one category the brand fits into (i.e. wellness, personal development, etc.)
3) Advise on how the brand messaging should be presented to merge the studio and vision board aspects
- Research what triggers consumer actions to acquire new customers.
- Explain why consumers care about Chloe Greenberg Studio to increase brand loyalty.
- Research what desires and motivations the customers have to increase retention (pain points).
- Describe current or potential consumer attitudes toward the products and services.
- Advise on digital presence to effectively appeal to the target market and to further enhance the brand.
- Report describing who the Chloe Greenberg audience is
- Research and advise what category the brand fits in (ie. wellness, personal development, etc.)
- Research and advise on how the brand messaging should be presented to merge the studio and vision board sectors
- Will provide access to accounts required for the project
- Will discuss deadlines and provide flexibility with when work is done
About the company
Chloe Greenberg Studio is passionate about helping people who feel they need more balance in their lives and love for themselves through life vision, mindset, confidence & goal-related workshops, programs and art classes. Guiding people to regain peace, inspiration, and motivation is at the core of Chloe Greenberg Studio.
Through mindfulness, neuroscience, positive psychology and various therapies, the programs and workshops help students create actionable steps and systems that support them in life changes, managing stress, difficult emotions, and taking action on goals. Art classes encourage those new to art to overcome a fear of perfection and embark on their artistic journey.