Retrospective Analysis of the 2019 product launch, with strategies for the 2021 new product launch
Project scope
Categories
Communications Market research Operations Marketing strategySkills
digital marketing project planning sales & marketing business strategy marketing strategyFocus on Marketing
Goals - understand what we could have done differently in 2019 to better market our new product. Have a clear way forward for our 2021 new product launch.
About the company
Animal Care Systems manufactures the only motor-free rodent caging system in the industry. Combining “twice the mice” density with our unique carousel design, our caging provides a microenvironment that is free of noise, vibration and ultrasound, creating a variable-free environment. We have established a stellar reputation for our superior customer service and product support.
Our Mission
To provide innovative rodent caging systems that save energy and protect animals, their caretakers and the environment.
Our Company
Established in 1997, Animal Care Systems is the first caging systems company in the industry founded by a veterinarian with experience in directing AAALAC-accredited animal care and use programs. Dr. Germain Rivard’s experience with animal facility planning, design and management produced the construction of the first Gene Transfer Technologies Training Center and Rodent Barrier Facility for genetically altered mouse colonies.