Project Overview: LulAI is an AI-powered platform focused on enhancing in-store customer experiences with intelligent recommendations and assistance. We are seeking creative and forward-thinking students to help develop fresh, innovative branding content that reflects our cutting-edge technology and positions us as leaders in the AI and retail technology industries.

Goals for the Collaboration: We aim to work with talented students to create a comprehensive brand identity for LulAI. The project will focus on developing a brand narrative and visual identity that communicates our technological expertise and customer-centric approach. Students will have the opportunity to shape the public perception of LulAI, creating designs that inspire trust, innovation, and modern AI-driven solutions.

Project Deliverables: By the end of the collaboration, we expect the following key deliverables:

Brand Identity Package:

• Logo Design: A modern and versatile logo that captures the essence of LulAI’s AI-driven technology and customer-centered focus.
• Color Palette: A unique color scheme that aligns with our brand personality and reflects professionalism and innovation.
• Typography Guidelines: Font selections that support brand identity while maintaining readability across digital and print platforms.
• Brand Guidelines: A comprehensive document outlining the usage of logos, color schemes, fonts, and key messaging to ensure brand consistency.

Brand Narrative and Messaging:

• Tagline/Slogan: A memorable and impactful tagline that highlights LulAI’s unique value proposition.
• Core Messaging: Clear and concise messaging that articulates our mission, values, and differentiators in the AI industry.

Marketing Assets:

• Print and Digital Materials: Business cards, brochures, flyers, and other marketing materials to support our branding efforts.
• Social Media Templates: Ready-to-use graphics or templates for maintaining brand consistency across social media platforms.

Website UI/UX Mockups:

• Landing Page Redesign: A visually appealing and user-friendly mockup of our website’s homepage, focused on user experience and clear calls-to-action.
• Dashboard UI Concepts: Design concepts for our admin dashboard, enhancing usability and ensuring alignment with LulAI’s branding.

Final Presentation and Documentation:

• A comprehensive presentation summarizing the design process, creative decisions, and branding evolution.
• Full documentation of all design files, including logos, marketing materials, and website mockups, for future use and implementation.