The main objective of launching a social media campaign for Gemified, a local small business specializing in handcrafted beaded jewelry, is to enhance brand visibility, foster meaningful engagement with potential customers, drive traffic to Gemified's online store or physical boutique, and ultimately increase sales and revenue.

The problem students will be solving or the outcome they are expected to achieve by the end of the project includes:

1. Understanding Gemified's unique brand identity: Students will familiarize themselves with Gemified's brand values, aesthetic, and target audience to tailor a social media strategy that authentically represents the brand and resonates with its customers.
2. Developing a strategic social media plan for Gemified: Students will collaborate to devise a comprehensive social media strategy that outlines clear objectives, identifies key performance indicators (KPIs), and delineates tactics for content creation, posting schedules, and community engagement.
3. Creating visually captivating content showcasing Gemified's jewelry: Students will utilize their creativity to produce high-quality visual content, including product photography, lifestyle shots, and videos, that highlight Gemified's handcrafted beaded jewelry collection and effectively communicates its unique charm and craftsmanship.
4. Implementing engaging social media tactics: Students will execute the social media plan by crafting engaging captions, utilizing relevant hashtags, and leveraging interactive features such as Instagram Stories, polls, and live videos to cultivate a vibrant online community around Gemified's brand.
5. Analyzing and optimizing social media performance: Students will utilize social media analytics tools to monitor the performance of Gemified's social media channels, track metrics such as reach, engagement, and conversion rates, and glean insights to refine their strategy and enhance the effectiveness of the campaign.

By the end of the project, students are expected to have gained practical experience in leveraging social media as a powerful marketing tool to elevate Gemified's brand presence, connect with potential customers, and drive tangible business results in the competitive jewelry market.

• Will offer Canva premium to students.
• Will teach students about the brand, and give them a walkthrough of our processes.
• Will give students a clear conceptual plan of what we are looking for.
• Will have weekly checkins and guidance for students