The goal of this project is to help DifferentMatters develop a comprehensive social media marketing system that includes scheduling posts, engaging their audience, setting up a plan to track metrics, and using social listening to understand how to grow relevance with thought-leaders. Included in this system is the need to work with key business partners who will create the posts & follow the already-created content calendar.

By the end of the project, students should demonstrate:

• Understanding of DifferentMatters' mission and goals.
• Creation of a comprehensive social media process that includes scheduling posts, engaging their audience, setting up a plan to track metrics, and using social listening.
• Development of a plan to track metrics and measure success.
• Implementation of the plan & tracking
• Identification of areas for improvement and optimization of the social media process.

Final deliverables should include:

1. A presentation summarizing the project implementation & metrics date
2. Improvement plan for next 3 months

1. Initial project set up meeting to determine timelines, talk through tech tools and plan out the work.
2. Weekly update & mentoring sessions to remove obstacles, think together and build out further steps.
3. Asynchronous work with our remote team through Teams