THB - Marketing & Sales Specialist
Project scope
Categories
Digital marketingSkills
target audience advertising campaigns market trend marketing demography marketing planning branding market share pricing strategies salesThe Harris Brand is in need of a Marketing Specialist. The Company has seen a major decline in revenue and market share. Students will need to prepare and execute a whole new branding and marketing plan that will cause the company to pivot in a positive upward trajectory.
Students will be responsible for creating advertising campaigns, targeting the demographic data of their target audience and then develop a clear and precise market plan.
The individuals will also be responsible for the development and implementation of multiple-platform marketing campaigns, monitoring market trends, develop pricing strategies for merch and product drops while working with a team to develop more awareness of what our brand offers.
The Marketing Specialist will work collaboratively with company owners and sales team to oversee product development, online sales management and after-sales customer service engagement.
Students will have the full support of our companies tech support, admin and our companies virtual and physical resources.
About the company
The Harris Brand Edu. is a multi-platform student-athlete consultant company designed to facilitate the transfer of knowledge through a variety of programs and initiatives focusing on mentorship, sporting events and educational support.
In addition, The Harris Brand Experience ensures a clear and concise educational component dedicated to young & aspiring individuals pursuing their post-secondary student-athlete dreams. Our ultimate goal is to assist families through the college process.