We are expanding from a B2B company to both B2B and B2C with focus of creating relevant products for our consumer. With this in mind, we have created a new product and tailored to direct to consumer needs.  When we created our original product offering, we surveyed enterprise customers and developed marketing approach and offers accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product.  Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer. 
Our product is Data Coach® to empower professionals in all functions with data science skills, so they can successfully leverage emerging technologies to become data savvy and effectively apply for business decisions. We offer unique way to learn complex technical and statistical information using applied micro-learning approach that integrates "learning by doing" mindset. You can read more about this at www.Volantsys.com website.

Successful outcomes include a market research report, informed by primary data collection. 

We would like to understand our customer base through surveys and conversations with  our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.

This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.