Rx Outreach, a non-profit digital pharmacy, has limited capacity and needs to improve our marketing so that people who struggle with illness and poverty can find our services and more easily order their medications. Our mission to provide free and affordable medication to uninsured and underinsured people earning less than 400% of the Federal Poverty Level.

Since 2010 Rx Outreach has tried to keep our affordable medication program as simple as possible but there are now many more online pharmacies that we are competing with for patients.

We would like a group of students to conduct a market assessment, identify potential areas of focus, and create a detailed marketing action plan.

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand

We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our positioning, brand, and products and services.

• Identifying the target market and estimating the market potential
• Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends
• Providing insight and recommending strategies related to Marketing to patients and organizations that support low-income people in need of medication access

Our Marketing Director and other senior team members will work directly with the team to assure that they have all the tools and information needed for a successful project.